If you’ve ever felt uncomfortable in a suit, chances are it wasn’t you—it was the fit. Off-the-rack clothing is made for a standard model, not for your unique build. This is why a custom suit feels so different. It moves with you, complements your shape, and gives you an effortless sense of confidence. The secret to achieving this isn't magic; it's a meticulous process that begins with a custom suit fitting. This is far more than just a tailor taking measurements. It’s a collaborative experience where we discuss your lifestyle and personal style to create a blueprint for your perfect garment. Here’s what you can expect from that foundational first meeting.
Key Takeaways
- The process is as important as the product: A custom fitting is a guided conversation where your vision and a stylist's expertise combine to build a suit that fits your body and truly represents your personal style.
- You control every detail: Beyond achieving a perfect fit, going custom means you get to choose everything from the fabric and buttons to the lapel style, creating a one-of-a-kind garment.
- Plan your timeline accordingly: A made-to-measure suit takes about 6-8 weeks, while a fully bespoke suit can take 12-16 weeks. Knowing this helps you start the process with plenty of time before any major event.
What is a Custom Suit Fitting?
A custom suit fitting is the essential first step toward owning a garment that is made exclusively for you. It’s a personalized experience where a stylist or tailor gets to know your style, preferences, and, most importantly, your unique body shape. This process goes far beyond simply pulling a size off the rack; it’s a collaborative conversation designed to build a suit that fits you perfectly and expresses your personality. Think of it as the blueprinting phase for your ideal garment, where your vision and our expertise come together.
During a fitting, we don’t just take measurements. We discuss everything from the occasion you’re dressing for to the fabrics that will feel best and perform well for your needs. It’s an opportunity to ask questions, explore different styles, and understand what makes a suit truly exceptional. Whether you’re preparing for your wedding day, a crucial business meeting, or simply want to refine your everyday wardrobe, the fitting process ensures the final product is something you’ll feel confident and comfortable in for years to come. It’s the foundation of true custom tailoring and the key to a suit that feels like a second skin.
Bespoke vs. Made-to-Measure vs. Off-the-Rack
Before you begin, it helps to understand the different types of suiting available. An off-the-rack suit is what you’ll find in most department stores—it’s made to standard sizes and often requires significant alterations. A step above is made-to-measure, where a pre-existing pattern is adjusted to your measurements. The ultimate experience is a bespoke suit, which is crafted entirely from scratch. With bespoke, a unique pattern is created just for you, offering unparalleled fit and customization. Each option serves a different need, but a custom fitting is what separates a good suit from a great one.
How a Perfect Fit Changes Everything
The difference between an off-the-rack suit and a custom-tailored one is immediately noticeable. A perfect fit creates a silhouette that drapes your body flawlessly, getting rid of common problems like a tight jacket, baggy pants, or sleeves that are just a little too long or short. It’s about more than just looking sharp; it’s about feeling completely at ease. When your suit moves with you and complements your frame, your confidence naturally follows. The goal is to create a garment for your wedding or any other major event that makes you feel comfortable, confident, and undeniably stylish.
Why Choose a Custom Suit Over Off-the-Rack?
Walking into a department store and leaving with a suit in under an hour has its appeal, but that convenience often comes with a compromise. Off-the-rack suits are designed for a standardized model, not for the realities of an individual’s body. They’re built to fit everyone a little, which means they rarely fit anyone perfectly. Choosing a custom suit is about deciding you want more than just a garment; you want a piece that is a true extension of yourself.
When you opt for a custom experience, you’re stepping into a world where every detail is centered around you. It’s a collaborative process that goes far beyond simply picking a size off a label. We focus on creating a suit that not only fits your measurements but also fits your lifestyle and personality. From the initial fabric selection to the final fitting, the goal is to build something that gives you an undeniable sense of confidence. A custom suit isn’t just about looking better—it’s about feeling completely at ease in what you’re wearing, knowing it was made just for you. It’s the difference between wearing a suit and owning your style.
A Fit Tailored to Your Body
The single greatest advantage of a custom suit is the fit. Standard sizing uses generic proportions that can’t account for your unique shape—whether you have broad shoulders, a narrow waist, or one arm slightly longer than the other. This often results in pulling across the back, bunching at the shoulders, or trousers that are just a bit too loose or tight. A custom suit eliminates these issues entirely. The process begins with taking your precise measurements, which are then used to create a garment that drapes perfectly and moves with you. It’s designed to flatter your best features while providing comfort and a sharp, clean silhouette that an off-the-rack suit simply can’t replicate.
Unmatched Quality and Craftsmanship
Beyond the fit, a custom suit offers a significant step up in quality. Many mass-produced suits are made with fused interlinings (where the layers are glued together) and lower-quality fabrics to keep costs down. This can make them feel stiff and prone to bubbling over time. When you go custom, you gain access to a curated selection of premium fabrics from some of the world’s finest mills. Our team of stylists guides you through these choices, helping you find the right weight and texture for your needs. The construction is also superior, featuring details that ensure your suit isn’t just stylish but durable enough to remain a staple in your wardrobe for years.
Personalize Every Detail
An off-the-rack suit offers you a choice between what’s available. A custom suit lets you become the designer. You have control over every element, creating a piece that is genuinely one-of-a-kind. You can select the lapel style (peak, notch, or shawl), the number and type of buttons, the pocket design, and even the color and pattern of the interior lining. Want to add a monogram or functional button cuffs? You can. This level of personalization is especially important for milestone events, which is why so many clients come to us for custom wedding attire. It’s your opportunity to build a suit that perfectly captures your personal style.
A Smarter Long-Term Investment
While the initial cost of a custom suit is higher, it’s a far better long-term investment. A well-made, perfectly fitting suit will see more wear than an ill-fitting one that sits in the back of your closet. Because it’s constructed with superior materials and craftsmanship, it will also last significantly longer, saving you from having to replace it every few years. Consider the hidden costs of an off-the-rack suit, which often requires extensive tailoring that still may not resolve all fit issues. A custom suit is a foundational piece that provides lasting value and confidence every time you put it on, making it a smart addition to any wardrobe.
Your Custom Suit Fitting: What to Expect
Stepping into the world of custom suiting is an exciting experience, and it’s far more personal and collaborative than picking something off the rack. The fitting process is a journey we take with you to create a garment that is uniquely yours, reflecting your personality and fitting you perfectly. It’s a conversation, a creative process, and a meticulous craft all rolled into one. From the moment you walk in for your first consultation to the day you take home your finished suit, our team is there to guide you. We’ll break down the entire process into four simple steps so you know exactly what to expect when you book your appointment. Think of it less as a fitting and more as the beginning of building a suit that tells your story. This hands-on approach ensures every detail, from the thread color to the lapel width, is chosen with intention. It’s about creating a piece of clothing that not only fits your body but also your life. We believe the experience of creating the suit should be just as enjoyable as wearing it.
The Initial Style Consultation
This first meeting is all about getting to know you. We’ll sit down and chat about what you’re looking for, the occasions you’ll be wearing the suit for, and your personal style. Are you aiming for a classic, timeless look for the boardroom, or something bold and modern for a wedding? We’ll explore different styles, from lapel types and pocket designs to button choices and lining fabrics. To help us get the most accurate measurements, it’s a good idea to wear well-fitting clothes that are easy to layer. This initial conversation is the foundation for your entire suit, ensuring the final piece is a true reflection of you. Our expert stylists are here to listen and offer guidance every step of the way.
Taking Your Precise Measurements
Once we have a clear vision for your suit, it’s time to take your measurements. This is a detailed and precise process where one of our stylists will take dozens of measurements to capture the unique contours of your body. This step is crucial for achieving that flawless, custom-tailored fit that you just can’t get from an off-the-rack garment. We’ll differentiate between a made-to-measure approach, which adjusts an existing pattern to your body, and a fully bespoke suit, which is drafted from a pattern created just for you. This meticulous attention to detail ensures your custom suit will not only look incredible but also feel comfortable and move with you.
Selecting Your Ideal Fabric
Here’s where your suit really starts to come to life. Choosing the right fabric is one of the most important decisions you’ll make, as it determines the suit’s drape, texture, and overall character. We’ll guide you through our extensive collection of premium fabrics from the world’s finest mills. You’ll be able to see and feel the materials firsthand, from lightweight linens perfect for a summer wedding to durable wools ideal for daily wear. We’ll discuss the benefits of each option and help you select a fabric that aligns with your lifestyle, the climate you live in, and the aesthetic you want to achieve. This is your chance to add a personal touch that makes the suit truly one-of-a-kind.
Fittings and Final Adjustments
After your measurements and fabric selections are finalized, our tailors get to work constructing your suit. Once it’s ready, we’ll invite you back for your first fitting. This is where we dial in the fit to perfection. You’ll try on the partially constructed garment, and we’ll assess how it drapes and moves on your body, pinning and marking any areas that need refinement. Depending on the complexity of the suit, you may need one or two follow-up fittings. We’ll make adjustments until both you and your stylist are completely satisfied with the fit. This final stage ensures your suit is flawless before you take it home, whether it's for your wedding day or your next big presentation.
Bespoke vs. Made-to-Measure: What's the Difference?
When you step into the world of custom suiting, you’ll hear the terms “bespoke” and “made-to-measure” used often. While both offer a significant upgrade from off-the-rack clothing, they represent two distinct levels of customization and craftsmanship. Think of made-to-measure as personalizing a luxury car with your choice of premium leather and a high-end sound system—it’s tailored to your preferences using a fantastic existing model. Bespoke, on the other hand, is like having that car’s chassis, engine, and body designed and built just for you, from the ground up.
Choosing between them isn't about which is "better," but which is right for you. Your decision will depend on your timeline, your budget, and how much control you want over the final product. A made-to-measure suit is an excellent choice for someone who wants a great fit and high-quality materials with a faster turnaround. A bespoke suit is for the person who sees clothing as an art form and wants a truly one-of-a-kind garment that is the ultimate expression of their personal style. Understanding the key differences in how the pattern is created, the number of fittings required, and the construction process will help you make an informed choice.
How the Pattern is Created
The most fundamental difference lies in the pattern—the blueprint for your suit. A made-to-measure suit starts with an existing, standard-sized pattern that is then adjusted to fit your specific measurements. It’s a great way to get a much better fit than you’d find in a department store. A true bespoke suit, however, begins with a blank slate. Your stylist creates a brand-new pattern drawn exclusively for you, taking into account every nuance of your posture and body shape. This process ensures the final garment is a perfect second skin, built from a foundation that is uniquely yours from the very first sketch.
The Number of Fittings You'll Need
The creation process for each type of suit also dictates how many times you’ll visit your tailor. Because a made-to-measure suit is based on an existing template, the process is generally quicker, requiring about three to four fittings to dial in the adjustments. A bespoke suit involves a more intensive, collaborative process. Since the suit is being built piece by piece on a pattern made just for you, you can expect five to six fittings. These sessions allow the tailor to sculpt the garment to your body at various stages, ensuring every detail is perfect before the final stitch is made.
Your Customization Options
This is where you get to infuse your personality into the suit. With a made-to-measure suit, you’ll have a curated menu of options for fabrics, linings, buttons, and lapel styles. It offers plenty of room for personalization. Bespoke, on the other hand, offers nearly limitless freedom. If you can dream it, your tailor can likely create it. From the exact angle of the pockets to the type of stitching on the buttonholes, every single element is open for discussion. This level of control is what allows our team to provide a full range of custom clothing services that reflect your individual taste.
Hand-Crafted vs. Machine-Assisted Construction
The final distinction comes down to how the suit is assembled. Made-to-measure suits are typically crafted in a factory setting where machines assist in the process. They often use a high-quality “full canvas” construction, which gives the jacket its shape and structure. Bespoke suits are primarily handmade in a tailor’s workshop. This traditional method involves meticulous hand-stitching, including details like hand-padded lapels that help the collar and lapels roll beautifully. While both methods produce a durable, well-structured garment, the hands-on artistry of a bespoke suit is what gives it that unparalleled feel and character.
Breaking Down the Cost of a Custom Suit
Let's talk about the numbers. When you decide to get a custom suit, you’re not just buying a piece of clothing—you're investing in a personalized experience and a garment built exclusively for you. The final price tag reflects the level of craftsmanship, the quality of the materials, and the time dedicated to achieving that perfect fit. Understanding what goes into the cost helps you see the incredible value you receive.
The price of a custom suit can vary widely, and it really comes down to a few key factors. The most significant differences are between made-to-measure and bespoke construction, the fabric you select, and the intricate details you choose to include. Think of it as building a car—the base model is fantastic, but premium finishes and a more powerful engine will adjust the final price. We’ll walk through each component so you know exactly what to expect and can make the best choice for your style and budget.
Made-to-Measure Price Guide
A made-to-measure suit is a fantastic entry point into the world of custom clothing. This process starts with a master pattern that is then expertly adjusted to fit your specific measurements. It’s a significant step up from off-the-rack, offering a fit that’s tailored to your unique shape. The price for a made-to-measure suit is more accessible than full bespoke, but it still varies based on your choices. The fabric quality, the complexity of the alterations needed, and the construction details all play a role in the final cost. At Trevor Furbay, we guide you through all the options to create a custom suit that meets your needs perfectly.
The Investment for a Bespoke Suit
A bespoke suit is the ultimate expression of personal style and tailoring artistry. Unlike made-to-measure, a bespoke suit begins with a pattern drafted from scratch, just for you. This process is far more intensive, often requiring 80 to 100 hours of meticulous handwork and multiple fittings to refine every line and seam. This level of dedication is why a bespoke suit is a more significant financial investment. You’re paying for the tailor’s time, their unparalleled skill, and a garment that is truly one-of-a-kind. It’s an ideal choice for milestone events, like creating the perfect wedding attire, where every detail matters.
How Fabric Choice Affects the Price
The fabric you choose is one of the most influential factors in your suit's final cost. A high-quality wool is a classic and durable starting point, but the price can climb as you explore more luxurious materials. We source exceptional fabrics from world-renowned European mills like Loro Piana and Scabal, which are known for their superior feel, beautiful drape, and longevity. A premium fabric not only looks and feels better but also performs better over time, making it a worthwhile part of your investment. Your stylist will help you explore a range of options that feel amazing and fit your budget.
Understanding Alteration and Service Costs
One of the best parts of the custom suit experience is that the cost of a perfect fit is built into the process. When you buy a suit off-the-rack, you often have to spend an additional $75 to $200 on alterations to get it even close to right. With a made-to-measure or bespoke suit, the multiple fittings and final adjustments are all part of the service. Our team of expert stylists is dedicated to ensuring your suit fits flawlessly from day one, so you can walk out of our store with confidence, knowing there are no hidden fees or extra tailoring costs to worry about.
The Custom Suit Timeline: How Long Does It Take?
One of the first questions people ask is, "How long will it take to get my custom suit?" It’s a great question, and the answer is: it depends. Creating a garment that fits you perfectly is a craft that requires time and precision, and it's a world away from buying off the rack. Think of it less as a transaction and more as a creative collaboration between you and your stylist. The time you invest in the process pays off in a suit that fits flawlessly, reflects your personal style, and feels incredible to wear for years to come. It's an investment in yourself, and like any good investment, it requires a bit of patience to get the best results.
The exact timeline hinges on whether you choose a made-to-measure or a fully bespoke suit. Both paths lead to an incredible final product, but they follow different schedules and involve different levels of customization. That's why planning ahead is so important, especially if you have a specific event like a wedding, a gala, or a big presentation on the calendar. Knowing the timeline helps you start the process at the right time, ensuring your suit is ready without any last-minute stress. To help you plan, let’s walk through what you can expect from each process so you can choose the right path for your needs and schedule.
Made-to-Measure: Your 6-8 Week Timeline
If you’re looking for a personalized fit with a quicker turnaround, a made-to-measure suit is an excellent choice. This process typically takes about six to eight weeks from your initial consultation to the final fitting. We start with a high-quality existing pattern and then adjust it to your specific measurements. Think of it as the perfect middle ground between off-the-rack and fully bespoke. This timeline gives us ample time to take your measurements, select your fabric, make the necessary pattern adjustments, and construct the suit. A final fitting ensures every detail is just right before you take it home. It’s an efficient way to get a beautifully tailored custom suit that feels uniquely yours.
Bespoke: Your 12-16 Week Schedule
For the ultimate in personalization, a bespoke suit is unparalleled. Because this process involves creating a garment entirely from scratch, you should plan for a timeline of 12 to 16 weeks. Unlike made-to-measure, there’s no pre-existing pattern. Instead, our tailors draft a unique pattern based on dozens of your individual measurements. This meticulous approach requires several fittings throughout the construction process, allowing us to refine the shape and drape at each stage. It’s a true testament to the art of tailoring, resulting in a suit that is exclusively yours in every sense of the word. This extended schedule ensures every stitch is perfect for your most important occasions, from weddings to milestone celebrations.
What Can Affect Your Delivery Date?
While we stick to these timelines closely, a few factors can influence your suit's completion date. The complexity of your design is a big one—intricate details or unique structural requests naturally require more time. Your fabric choice can also play a role; if we need to source a rare material from a specific mill, it can add to the schedule. Finally, clear and consistent communication is your best tool for keeping things on track. Being responsive and clear about your vision helps our team of stylists bring it to life without any guesswork or delays. We’re your partners in this process, and working together ensures a smooth and timely experience.
How to Prepare for Your First Fitting
Walking into your first custom suit fitting is an exciting step, and a little preparation can make the experience even smoother and more productive. Knowing what to bring, what to ask, and what to expect will help you collaborate effectively with your stylist. Think of it as laying the groundwork for a suit that not only fits perfectly but also feels completely you.
What to Wear and Bring to Your Appointment
To ensure your stylist gets the most accurate measurements, wear relatively fitted clothes like a t-shirt and trousers—avoid anything too bulky or baggy. It’s also crucial to bring the dress shoes you plan to wear with the suit, as this directly affects the trouser hem length. Don't forget the right socks, too! Finally, bring any inspiration photos you have. Visuals are a great way to start the conversation and show your stylist the exact look you’re going for, from lapel style to overall silhouette.
Key Tailoring Terms to Know
You’ll hear a few specific terms during your fitting, and knowing them helps you communicate your vision. The two most important are "bespoke" and "made-to-measure." A bespoke suit is created from a pattern drafted from scratch, just for you, offering limitless customization. "Made-to-measure" starts with an existing pattern that is then adjusted to your specific measurements. Both produce a superior fit compared to off-the-rack, but understanding the distinction helps you make an informed choice about the process and craftsmanship involved.
Questions to Ask Your Stylist
Your fitting is a collaborative conversation, not a test, so don’t hesitate to ask questions. This is your chance to draw on your stylist’s expertise. You might ask, "What silhouette would best complement my build?" or "What fabric do you recommend for year-round wear?" This dialogue helps build a partnership and ensures the final product meets your expectations. Our team of stylists is dedicated to guiding you through every choice, from the lining to the buttons, so you feel confident in every detail.
Setting Your Expectations
A perfect suit isn’t made in a single day. Your first fitting is the starting point in an iterative process. After we take measurements and discuss the design, our tailors begin construction. You’ll return for a second fitting to try on the partially completed garment. This is your chance to give honest feedback on the fit and feel. Is it comfortable when you lift your arms? Does it sit correctly on your shoulders? Your input is vital for making the final adjustments that transform a good suit into a flawless one.
The Trevor Furbay Experience
Choosing a custom suit is about more than just the final product; it’s about the entire process. It’s a partnership built on trust, expertise, and a shared vision for your personal style. Here at Trevor Furbay, we’ve spent years refining this process to make it collaborative, enjoyable, and completely focused on you. We combine time-honored tailoring traditions with a fresh, modern perspective to create clothing that doesn’t just fit your body, but fits your life. From the moment you walk into one of our shops, our goal is to understand who you are and help you express that through impeccable style.
Our 25 Years of Tailoring Expertise
With over 25 years in the industry, we’ve learned that a truly exceptional suit comes down to precision and artistry. Anyone can take measurements, but it takes a seasoned eye to see the nuances of posture and proportion that make a good suit a great one. Our experience allows us to guide you through every decision with confidence, ensuring the final garment is perfectly balanced and flattering. We’ve built our reputation on a deep obsession with craftsmanship, and our team of expert stylists brings that passion to every single fitting. You can learn more about the people behind the brand and our commitment to the craft by meeting our team.
A Personalized Approach in Cincinnati, Columbus, & Harbor Springs
We believe that getting dressed should be a personal experience, not a transaction. Whether you visit us in our Cincinnati, Columbus, or Harbor Springs location, you’ll find a welcoming space dedicated to one-on-one service. We take the time to get to know you—your career, your lifestyle, and what you want your clothes to say about you. This conversation is the foundation of everything we do. It allows us to create custom suits, sport coats, and shirts that feel authentic to you. Our services are designed to be a collaboration, giving you a wardrobe that is both functional and uniquely yours.
More Than Suits: StyleBox and Wedding Services
Your style journey extends beyond the boardroom, and so do our services. For those looking to refine their entire wardrobe, our StyleBox service delivers curated looks for men and women right to your door. It’s the perfect way to discover new pieces with the guidance of a personal stylist. We also specialize in making life’s biggest moments even more memorable. Our wedding services provide grooms and their groomsmen with perfectly tailored attire, ensuring a cohesive and sharp look for the big day. From formalwear to everyday style, we’re here to be your long-term partner in building a wardrobe you love.
How to Care for Your Custom Suit
A custom suit is a significant investment in your personal style, and proper care is key to making it last. Your suit was crafted with precision from high-quality materials, so it requires a different approach than your everyday wardrobe. Following a few simple guidelines for cleaning, storing, and general upkeep will protect the fabric, maintain the structure, and keep your suit looking sharp for years.
Proper Cleaning and Storage Tips
The best thing you can do for your suit is to dry-clean it sparingly. The chemicals can strip natural fibers of their oils, causing the fabric to wear out faster. Instead, spot-clean minor spills with a damp cloth. After wearing your suit, let it air out for a few hours before putting it away to help the fabric relax. Always store it on a wide, wooden hanger that supports the shoulders. This is crucial for maintaining the jacket's shape and preventing puckering. A quality hanger is a small price to pay to protect your custom suit and ensure it always looks its best.
Knowing When You Need Alterations
Even a perfectly tailored suit may need adjustments over time. Our bodies change, and what fit flawlessly last year might feel different today. Pay attention to how your suit looks and feels. Are the shoulders sagging? Is the jacket pulling across your chest? These are signs that it’s time for an adjustment. Don't wait for a small issue to become a major problem. Bringing your suit to a professional for minor alterations can keep it fitting perfectly. Our stylists are always here to help you assess the fit and make any necessary changes. You can always schedule a consultation with our team for expert advice.
Protecting Your Investment for Years to Come
To extend the life of your suit, rotate it with other pieces in your wardrobe. Wearing the same suit every day puts unnecessary stress on the fabric. Another great habit is to use a soft-bristled suit brush after each wear to remove dust and particles before they settle into the material. For long-term or seasonal storage, use a breathable garment bag to protect it from moths and dust. Building a versatile wardrobe through services like our StyleBox makes rotation easy and ensures each piece gets the rest it needs to last for years.
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Frequently Asked Questions
I have an event coming up. How far in advance should I start the custom suit process? Planning ahead is always a great idea. For a made-to-measure suit, you should plan for about six to eight weeks from your first consultation to your final fitting. If you're interested in a fully bespoke suit, which is built from a pattern created just for you, it's best to allow for a 12 to 16-week timeline. Giving yourself this buffer ensures the process is relaxed and every detail is perfected without a rush.
Should I choose a made-to-measure or a bespoke suit? This really comes down to your personal priorities. A made-to-measure suit is an excellent choice if you're looking for a fantastic, personalized fit with a quicker turnaround. If you see clothing as a true form of self-expression and want complete control over every single detail, from the pocket angle to the lapel stitching, then a bespoke suit is the ultimate experience. Don't worry about making the decision alone; your stylist will walk you through the benefits of each to help you choose the right path.
I don't know much about suit styles or fabrics. Is that a problem? Not at all. In fact, most of our clients rely on our expertise to guide them. Your only job is to tell us about yourself, the occasions you're dressing for, and how you want to feel in your clothes. Our stylists are here to be your expert partners, translating your vision into a tangible garment. We'll explain the differences between fabrics and help you select a style that complements your build and personality.
What happens if my body changes and my suit doesn't fit perfectly anymore? A well-made suit is a long-term investment, and it's completely normal for minor fit adjustments to be needed over the years. We build relationships with our clients and are always here to help with alterations down the road. A small tweak can make a world of difference in keeping your suit looking its best, ensuring you can continue to wear it with confidence for years to come.
What's the most important thing to bring to my first fitting? To get the most out of your first appointment, the two most helpful things you can bring are your shoes and your ideas. Wearing the dress shoes you plan to pair with the suit allows us to get the trouser length exactly right from the start. Bringing a few inspiration photos can also be incredibly helpful for showing your stylist the aesthetic you're aiming for, which makes the design conversation even more productive.